ICC Marketing Campaign

• £250m Budget
• 5D new technology!
• "New EXPERIENCE!"
• Big Names - Press Release - Possible loss of limb/other fabricated story
• Big Release - Year long build up
• Trailers/Posters - Buses, Stations, TV, Films, Cinemas
• Social Media - Facebook, Twitter, NEW SOCIAL MEDIA (BIGGER THAN FACEBOOK)!
• Morgan Freeman
• Merchandise - Maccy Ds, Toys, Video Games, Clothes, Soft Drinks,
• No.1 Single - Michael Jackson (hologram)
• Competitions - TV shows (Meet Morgan, go to premiere, possibly meet MJ Hologram)
• HUGE Premiere - On a private island
• Spin Offs/Sequels/Prequels/Theatre Show/On Ice/Chat Show/On Broadway